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Suarez bit Ivanovic on the arm midway through the second half of the match, which saw the controversial Uruguayan forward score in the 97th minute to snatch Liverpool a point.

Suarez has spoken to Ivanovic and apologised, but Ayre as well as Liverpool manager Brendan Rodgers have spoken out condemning their striker's actions.

Scroll down to watch footage of the incident

'I am deeply sorry for my inexcusable behaviour earlier today during our match against Chelsea.

'I have issued an apology and have tried to contact Branislav Ivanovic to speak to him personally. I apologise also to my manager, playing colleagues and everyone at Liverpool Football Club for letting them down.'

Suarez also took to his Twitter profile to say sorry to the Chelsea defender, posting: 'I'm sad for what happened this afternoon, I apologize Ivanovic and all football world for my inexcusable behaviour. I'm so sorry about it!!'

He later added: 'I've just spoken to Ivanovic on the phone and I could apologise directly to him. Thanks for accepting.'

While he is waiting on the FA's reaction to the incident and any punishment he will face from the game's governing body, he will be hit with disciplinary action from his club.

'Luis has made an unreserved apology for his actions today,' said managing director Ayre.

'His behaviour is not befitting of any player wearing a Liverpool shirt and Luis is aware that he has let himself and everyone associated with the club down.

'We will deal with the matter internally and await any action from the FA.'

Rodgers, who refused to comment on the incident after the match, also voiced his concern at his top scorer's actions.

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'Having reviewed the video footage and spoken to Luis, his behaviour is unacceptable and I have made him aware of this,' he said.

The incident came with Chelsea leading 2-1 after Eden Hazard's penalty regained the Blues' lead following Oscar's first-half opener and an equaliser from Daniel Sturridge, who also could have seen red for a late tackle on Ryan Bertrand.

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The Football Association have failed to punish plenty of wrongdoing over the last few weeks — Daniel Sturridge will be the latest after his nasty, over-the-top challenge on Ryan Bertrand, as it was an ‘on the ball’ tackle.

However, the Suarez biting incident was not. Now the FA must act and surely ban Suarez for the rest of the season.

The video evidence is clear; as an attempted cross is blocked, Suarez and Ivanovic clash, and the Liverpool striker grabs his opponent’s arm and sinks his teeth in.

Ivanovic shows referee Kevin Friend the mark on his arm but Friend, having missed the incident, is powerless to act.

Incredibly, Suarez has previous.

Ralph Ellis runs you through what we learned from the weekend's football... with some star turns and a look through the leagues, too. This week includes Fernando Torres' understated Anfield return, Wigan's fixture pile-up and Michu's stunning omission from the PFA Player of the Year shortlist.

1 The one Chelsea player who might have been secretly pleased about Luis Suarez and the row over that bite was Fernando Torres – for taking the spotlight off his return to Anfield.

The Spaniard’s goals in the Europa League – which have taken him to 20 for the season - have masked the fact that he’s not scored a Premier League goal now since he kicked off the 8-0 rout over Aston Villa back in December.

At least he’s picking up his appearance money.  After yesterday there have been only four of Chelsea’s 61 fixtures in which Torres hasn’t been on the pitch for all or part of the game.

Oscar and Eden Hazard have both also been involved in 57 matches, but no player has appeared in more.

2 Spurs, Chelsea and Newcastle have all had their grumbles about fixture congestion – while Wigan won’t look forward to fighting for survival as they squeeze six games into 21 days.

But according to West Brom boss Steve Clarke it’s just as hard if you aren’t playing regularly.

Albion had played just two matches in 34 days leading into the 1-1 draw with Newcastle, and Clarke claimed: 'My players train hard but you cannot replicate the situation of matches to maintain their sharpness.  I feared we might start slowly and my concerns were justified.'

3 Neal Ardley should have had as much reason to celebrate as League Two title winning Martin Allen at Gillingham on Saturday night after his Wimbledon team’s remarkable second half comeback earned a 2-2 draw.

That took the Dons on to 50 points, normally the Holy Grail for Football League survival in the same way that 40 is the safety mark for the Premier League.  Since the current two-club relegation zone from League Two began in 2002, it has always been enough – and in 2009 Grimsby survived with as few as 41 points.

Not this year, though. The Dons will go into the last day second from bottom and nothing less than victory at home to Fleetwood will be enough to keep them up.  Some of the old Crazy Gang spirit will clearly be needed.

4 Much debate last week about why Swansea’s striker Michu never got included on the shortlist for the PFA’s Player of the Year award.

There were accusations from John Hartson among others of bias against smaller clubs, and demands to know why the achievements of the Carling Cup winners seemed not to have been recognised.

Surely a bigger mystery was that Swans’ Ben Davies never got a look in on the Young Player list.

Still aged 17 in September when Michael Laudrup chucked him in to the team following Neil Taylor’s injury, he’d barely played reserve football.

But he has not missed a League game all season and established himself as first choice for Wales at the same time. He’ll end up making more than double the number of appearances as Arsenal’s Jack Wilshire – who is on the PFA short list.

5 Bury’s relegation from League One was confirmed by their 1-1 draw at Walsall – but that is only the beginning of the club’s problems.

Directors have warned they need to find £1million of new investment in the next week or risk going out of business, and manager Kevin Blackwell is hinting he may walk away even if they survive.

Blackwell’s squad – in which several players have appeared without taking wages – is so thin he had just two substitutes at The Bescot Stadium.  Ironically one of them, Efe Sodje, scored their last minute equalising goal.

6 Losing Steve Sidwell to his second red card in his last two games was always going to make it tough for Fulham against Arsenal.

But once Per Mertesacker had given the Gunners the lead they were probably going to get beaten, anyway.

Martin Jol’s side have won only five points from losing positions all season – the worst record of any Premier League team when it comes to comebacks.

7 Little has gone right for Shaun Wright-Phillips in the last few seasons – he’s scored only one Premier League goal in three years and is now sitting out Queens Park Rangers’ inevitable slide into the Championship following an ankle operation.

But at least things are looking up for younger brother Bradley, 28, who is playing a key role in Brentford’s late charge for promotion from League One while on loan from Charlton.

He’s got five goals in the Bees’ last seven games and starred in the 1-1 draw at Hartlepool which has given Uwe Rosler’s side the chance to beat second placed Doncaster at Griffin Park on the final day to steal a place in the Championship.

8 Billy Davies seemed like a magician when he walked into Nottingham Forest in February and promptly won six matches in a row.

The combative Scot, whose last spell in charge at The City Ground ended in the sack two years ago when his side lost to Swansea in the play offs, talked of 'unfinished business' in seeking to put Brian Clough’s old club back into the top flight.

It’s starting to look as if the business may remain unfinished for a while, however.  A 0-0 draw with Barnsley means it is now six games without a win – and the luck is deserting him too.  Forest hit the woodwork FOUR times.

9 As Brian McDermott settles down to sort out what he needs to do at Leeds United, one of his priorities will be to get his team to start games quicker.

The 0-1 defeat at Birmingham means it is now 20 games since Leeds scored a goal in the first half of a match.

Birmingham’s former West Ham midfielder Hayden Mullins, incidentally celebrated the 550th game of his career by scoring the winner.

10 Rotherham at first turned down the chance to sign midfielder Kieran Agard on a free transfer last summer due to his 'excessive wage demands', when the former Arsenal and Everton midfielder had been let go by Yeovil.

The 23-year-old ultimately accepted lower pay – but might just feel like asking for a bonus now.
His third goal in the last three games earned a 1-0 win at Plymouth which means The Millers will go up if they beat rock bottom Aldershot at home on the final day.