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Govt’s decision to break MTN dominance a guided decision – Telecommunication Analyst

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June 15, 2020
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Running a small business is demanding. Each day presents challenges that can affect your cash flow, your customers, and your ability to grow. Amid these demands, it is easy to lose sight of long-term financial priorities. However, businesses that last are not only those with good products or strong customer service. They are often the ones with better financial habits. This article outlines seven essential points that will help SMEs manage their finances more effectively, reduce risk, and plan for growth. 1. Start with a Clear Financial Plan A good financial plan gives direction to your business. It helps you set targets, allocate resources, and make informed decisions. Start by defining your financial goals. These should be SMART - specific, measurable, actionable, realistic, and tied to timelines. For example, you should determine how much revenue you need each month, what level of production or service delivery is required to meet that target, and how you intend to achieve it. Once your targets are clear, you will need a working budget. A good budget helps you monitor income and expenses, manage cash flow, and ensure that your business remains on track. It also provides a basis for deciding what to prioritise and what to postpone. At its best, your financial plan should help you answer key operational questions such as what resources are required to operate or grow, where those resources will come from, what they will cost, and whether your business is in a position to take them on. Planning in this way reduces uncertainty and allows you to run your business with greater clarity and confidence. 2. Maintain Accurate Financial Records Accurate financial records are essential for any business. Whether you are managing day-to-day operations, planning for future growth, or applying for funding, clear and reliable financial information allows you to make sound decisions. Many small businesses struggle in this area due to time constraints, limited expertise, or a lack of systems. However, proper record-keeping should never be overlooked. It supports internal decision-making, strengthens external credibility, and improves your ability to respond to opportunities or risks. Business owners can start by gaining basic knowledge of accounting principles and tools. Training employees in simple record-keeping practices also helps to build internal capacity. In some cases, it may be worthwhile to engage professionals who can help you put the right systems in place and prepare essential reports at a cost that makes sense for your business. 3. Choose a Banking Partner Aligned with Your Goals The right banking relationship can make a real difference to your business. A bank like Absa Bank is more than a place to keep your funds. It is a partner that can support your operations, guide your financial planning, and help you take advantage of growth opportunities. Begin by understanding your business needs. These might include working capital support, payments and collections services, or trade finance. Once your needs are clear, assess whether your bank offers the right mix of services, accessibility, and expertise. Your banking partner should make it easier to run your business, not harder. They should share your ambition to grow, be responsive to your concerns, and provide solutions that are tailored to the stage your business is in. A strong banking relationship will give you confidence and peace of mind as you build your enterprise. 4. Deploy Effective Payment Solutions Revenue is the foundation of every business and the way you go about collecting it is key. In today’s economy, customers expect fast, simple, and secure payment options. If your business only accepts cash, you may be turning away potential sales without realising it. Providing customers with flexible payment options is no longer a luxury. It is a necessity for growth and long-term relevance in a digital economy. Offer customers alternatives such as instant bank transfers, mobile money, card payments through point-of-sale devices, or more innovative solutions like Absa Mobi Tap to improve your customer experience and increase your reach. These methods reduce delays, enhance transaction security, and demonstrate professionalism. 5. Meet Statutory Obligations Promptly Every business has legal and regulatory responsibilities. These include filing and paying taxes, submitting Social Security and National Insurance Trust contributions, and meeting other sector-specific requirements. Complying with these obligations on time helps you avoid penalties and disruptions. It also builds your business’s reputation and improves your standing with financial institutions and regulators. To stay compliant, you should adopt a legal structure that suits your business model and goals. You may also wish to seek legal or tax advice at key points in your journey. Planning ahead for obligations such as annual tax payments or quarterly filings ensures that you are not caught off guard. Meeting your statutory responsibilities consistently is a mark of a well-run business. 6. Manage Your Risks Running any business involves risk. These risks may include delayed payments from customers, unexpected costs, economic downturns, or even natural disasters. For small businesses operating with limited resources, such events can be difficult to absorb. This is why risk management must be part of your financial routine. Start by identifying the main risks that could affect your business. Put in place basic measures to protect your operations. This could mean setting aside emergency reserves, purchasing insurance, or diversifying your income streams. Being proactive about risk does not eliminate uncertainty, but it helps you stay in control when challenges arise. 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Govt’s decision to break MTN dominance a guided decision – Telecommunication Analyst

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Govt’s decision to break MTN dominance a guided decision – Telecommunication Analyst
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Telecommunications Analyst, Professor Patrick A. Boateng has indicated that the decision of the government and its regulatory body, the National Communications Authority (NCA) to break MTN’s dominance in the industry was done to ensure healthy competitiveness in the free market sector.

According to him, the NCA’s action is to prevent a possible monopoly that could stop customers from possessing the ability to choose any industry player they want to aside from MTN. “This is good for the economy and customers as well,” he stated

Speaking in an interview with Happy 98.9 FM’s Samuel Eshun on the Happy Morning Show, the telecommunication expert indicated that the NCA’s decision is guided by the National Communication Policy and the Electronic Communication Act. He noted that these were the NCA’s guide to classifying MTN as an SMP.

Section 4.3 of the National Telecommunications Policy, 2005, states that “in the absence of an NCA determination of different standards in a specific case, SMP will be determined to exist for an organisation providing telecommunications services that control at least 40% of a relevant market segment.”

Professor Boateng motioned that NCA used its authority to prevent the telecommunications giant from becoming a possible monopoly in the near future. “The regulator being the NCA is looking to prevent the situation where MTN may become a dominant player in the market hence the move to deal with that.”

With MTN having already exceeded the 40percent threshold as outlined by the National Telecommunication Policy, Professor Boateng believes they will not only benefit economically but MTN can stifle growth in the sector. “It is possible for them to make decisions without competitors having the ability to counter them.”

“From a regulators standpoint, it would always be unwise for the regulator to act quickly without being thoughtful and watchful having considered all the factors. As a regulator, it is wise to wait and watch the market, and exercise some degree of forbearance, in order not to regret your action. The NCA has watched the market for a while now and arrived at this decision. My belief is the NCA looked at the individual markets and did not just look at their subscribers before declaring MTN an SMP.”

The National Communications Authority (NCA), has declared Scancom Ghana Ltd. (MTN) as a Significant Market Power (SMP).

This is in line with the mandate of the Authority under Section 4.3 of the National Telecommunications Policy, 2005, which states that in the absence of an NCA determination of different standard in a specific case, SMP will be determined to exist for an organisation providing telecommunications services that control at least 40% of a relevant market segment.

The latest statistics received from the industry as at Friday, 5th June 2020, shows a worrying trend amongst Mobile Network Operators (MNOs) which demands immediate action to correct the growing market imbalance and creation of a near-monopoly in the telecoms sector. This imbalance exposes the country to the dictates of the dominant operator, militates against effective competition and impacts negatively upon investment in the sector.

The statistics for Quarter 1, 2020 and shown below, paints a clear picture:

Average Voice Subscriber Market Share for MNOs
• MTN 57.07%
• Vodafone 20.94%
• Airtel-Tigo 20.25%
• Glo 1.74%

Average Data Subscriber Market Share for MNOs
• MTN 67.78%,
• Vodafone 15.49
• Airtel-Tigo 15.81%
• Glo 0.92%

By: Joel Sanco

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