A Kumasi-based second-hand goods trader, James Dadzie has beat thousands of other subscribers to win a brand-new Hyundai Creta as grand prize in the 13th cycle of Telecel
Ghana’s bi-annual SMS trivia campaign, the Dream Car Promo.
The grand prize presentation, held at the Kasoa New Market, amid an atmosphere of music, fanfare and cheers, drew large crowds who gathered to witness the latest winner receive his car.
The visibly emotional Dadzie could not contain his excitement after receiving the keys to the car. “I am very excited. I still can’t believe I am driving home a brand-new car, all because I stayed active by answering the questions daily. This is truly a dream come true, and I thank Telecel for making it possible,” the father-of-two said to loud cheers from the audience.
The initiative is supervised by the National Lottery Authority (NLA) on their Caritas Lottery platform, ensuring transparency, integrity, and fairness in the conduct of the subscription-based SMS trivia. The 13th cycle ran from February 2025 to July 2025.
The Dream Car Promo is open to all Telecel customers. Participants subscribe by sending CAR to 2018 or dialing *2018#, after which they receive four trivia questions daily. Each correct answer earns 100 points, while incorrect answers earn 25 points. Weekly top scorers win up to GH₵2,000 in cash rewards, and the overall six-month top scorer drives away in a brand-new car.
Congratulating the winner, Telecel Ghana’s Director of the Consumer Business, Aneth Muga, reiterated the telco’s commitment to rewarding customer loyalty. “We are thrilled to celebrate another deserving winner in our Dream Car Promo. This campaign reflects our promise to give back to the people at the core of our business. It’s about rewarding engagement and loyalty, as well as creating opportunities for customers. We encourage all Ghanaians to join as anyone might be our next big winner.”
Since its launch in 2018, the Dream Car Promo has rewarded customers with seven cars and six houses, creating excitement and changing lives across the country. Beyond the life-changing prizes, the promo has become a source of excitement, anticipation, and community celebration across Ghana, with every cycle drawing in more participants.
Dadzie shared his life story of transitioning from a bus driver to a second-hand goods trader just a few years ago. He recounted that a friend encouraged him to join the Dream Car promo since he loved lottery games and reward draws.
“The Dream Car promo is authentic, and everyone should join to participate because they could also walk away with a brand-new car like I just did,” Dadzie said with excitement.
With each cycle running for six months, the 14th cycle of the Dream Car Promo began in August and is set to end in January 2026. As one of the most rewarding customer engagement campaigns in Ghana’s telecom industry, the
Dream Car promo demonstrates Telecel’s commitment to innovation, customer delight, and long-term value for its customers.
