The Minister of Communications, Digital Technology and Innovation, Mr. Samuel Nartey George, has sharply responded to MultiChoice Ghana’s media statement on DStv subscription fees, accusing the company of disrespecting Ghanaians and failing to prioritize affordability.
In a statement issued shortly after MultiChoice defended its pricing model, the Minister said the company’s response vindicates his earlier stance that it does not take Ghanaian consumers seriously.
He pointed to MultiChoice’s operations in Nigeria, where the company reversed subscription increases following legal action and intervention from the Nigerian House of Representatives.
Contrasting that situation with Ghana, where DStv raised prices by 15% in April 2025, despite improvements in the local economic environment, including a 10% cedi appreciation, reduced inflation, and lower fuel costs.
Sam George also disclosed details of a private proposal from MultiChoice which he had rejected. According to him, the company suggested maintaining current “exorbitant” subscription prices but holding the revenue locally instead of repatriating it to their headquarters.
“In all honesty, that offer lacks any logic in my estimation, the essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?,” he stated.
The Minister called for a reset in how corporations treat Ghanaian consumers, emphasizing the need for public service that fiercely protects citizens from exploitation.
While expressing empathy for DStv’s Ghanaian staff, he encouraged them to support calls for fair pricing. He reaffirmed his openness to continued engagement, but made clear that any such talks must be centered on price reduction.
