As part of its transformative “Bono Expedition” to spotlight the ecotourism potential of the Bono and Bono East regions, the Tour Operators Union of Ghana (TOUGHA) has taken a bold step beyond tourism promotion by investing directly in the empowerment of women in the Bui community.
Through a dedicated skills training session, more than 50 women were equipped with practical knowledge in liquid soap and wig cap making.
These skills, while seemingly simple, hold the potential to transform lives by providing sustainable income-generating opportunities within the community.
Speaking during the training session on August 30, 2025, TOUGHA President, Yvonne Donkor underscored the union’s commitment to lasting impact through community-focused tourism.
“This initiative is not just about tourism,” she said.
“It’s about empowering the people in the communities we visit especially women, to take charge of their own economic futures.
“By equipping them with these skills, we are planting seeds of self-reliance that can grow into thriving micro-enterprises. Our hope is that these women will become multipliers of knowledge, sharing what they’ve learned with others in their community.”
She further noted that this initiative reflects TOUGHA’s broader corporate social responsibility agenda: to ensure that tourism leaves behind more than just footprints, it leaves empowerment, dignity and opportunity.
The Chief of Bui, Nana Kwadwo Wuo II, expressed deep appreciation on behalf of the community, describing the initiative as timely and impactful.
He also lauded TOUGHA for using their fam trip to promote the ecotourism potential of Bui and called for strategic investments in hospitality infrastructure to support growing tourism interest in the area.
“There’s a real opportunity here,” the Chief said.
“We have beautiful landscapes and cultural heritage. What we need now are hotels and facilities to welcome tourists. I and my elders are ready to support any credible investor, especially when it comes to securing land for such projects.”
TOUGHA’s four-day “Bono Expedition” aims to bring attention to the region’s hidden tourism gems, while also fostering community partnerships that empower locals and promote inclusive development.
