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Absa Bank introduces ‘Red Ticket’ for Tidal Rave 2025

in Business, Lifestyle
Absa Bank introduces ‘Red Ticket’ for Tidal Rave 2025

Absa Bank introduces ‘Red Ticket’ for Tidal Rave 2025

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Absa Bank Ghana has partnered with Tidal Rave to offer a limited early-bird “Red Ticket” to festival attendees through its Spark by Absa app.

The 2025 edition will run over two days at the La Palm Royal Beach Hotel in Accra, beginning with an invite-only programme on 14 November for VIP and Wild Card holders, followed by the main festival day on 15 November for all ticket holders.

The Red Ticket provides priority entry at a discounted price of GHS 200 for general access. Purchases require an active Spark by Absa account, the bank’s digital current account with onboarding and payments completed directly in the app.

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“This year we are focusing on access and affordability through the Spark by Absa app,” said Charles Addo, Retail Banking Director at Absa Bank Ghana LTD. “With the Red Ticket on Spark by Absa, we are lowering entry costs and simplifying access while building safe, cashless habits that last beyond the festival.”

Customers can download the Spark by Absa app from the App Store and Play Store, complete onboarding in the app, and purchase the Red
Ticket once the window opens. General admission tickets will continue to be sold through tidalravefestival.com.

During the 2024 edition of the festival, Absa Bank introduced the “Ignition Market”, a first-of-its-kind cashless marketplace. Echo house confirmed that more than 150 vendors leveraged the Ignition Market in the last two editions of Tidal Rave. This was an innovative channel that supported them to connect with over 40,000 people. Complementing this was the Tidal Rave Festival’s Fireside Chat, a community conversation session with industry leaders, powered by Absa Bank and designed to connect aspiring young business leaders with seasoned entrepreneurs.

“Over the years, we have enjoyed a great partnership with Absa Bank, often limited to a few members of our community, mostly our vendors,” Awo Somuah Ampadu, Event Director of Tidal Rave Festival commented.

“This year however, Absa is expanding these benefits to our Ravers through the Spark by Absa Ghana app. This reinforces Absa Bank’s focus on access and affordability,” she added.

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