Accra Mall, “the mall with it all”, has organised the 2021 Accra Mall Fashion Weekend to celebrate both the changing trends in fashion and the various fashion brands at the mall. This year’s event which was under the theme ‘Metamorphosis’ was held on Friday, 3rd September 2021.
The fashion show which took place at the Accra Mall Food Court saw the display of ready to wear clothes from Woodin, all types of jewellery and accessory from Pandora and beautiful casual outfits for both men and women from Nallem and Mr Price.
Mr. Anthony Asamoah, Marketing Manager of Accra Mall, said “Accra Mall is committed to giving both our shoppers and tenants a great experience and the fashion week is one way of showcasing the products of our tenants in a more classy and attractive setting. This event is also used to announce the products and services available at the mall to make shopping easy for our customers,” he explained.
Other shops which featured their products on the runway were Zig Zag, which stocks a wide array of fashion accessories ranging from bags, purses and jewellery to sunglasses and belts. Aha, an intimate clothing brand also displayed some steamy lingerie, boxer shorts and male and female underwear to the admiration of many. Compu-Ghana was not left behind in the showcasing of digital accessories such as headphones, watches and blue tooth devices which are available at their shop.
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The Accra Mall Fashion Weekend (AMFW) is an annual two-day fashion event that focuses on the fashion and beauty retail category. This year’s event featured a Fashion Show on Friday and the announcement of the winner of the annual Future Fashion Fund on Saturday. The runway show also featured clothing, jewellery and digital accessories from retailers at the mall. The Accra Mall Fashion Weekend was proudly sponsored by Woodin, Scentopia, Maybelline, Say Cheers, Bodybasics, Hair Depot and Bloom by Edzi.
