• Latest
  • Trending
#DecemberinGH:

#DecemberinGH: Marketing Ghana should be a lifestyle – Chief Executive, K-Archy & Company

August 11, 2023
Nana Konadu Agyeman-Rawlings Lays Wreath In Memory Of Eight Helicopter Crash Victims

Nana Konadu Agyeman-Rawlings Lays Wreath In Memory Of Eight Helicopter Crash Victims

August 12, 2025
Name Anyone Who Has Spent More on NPP Than Me – Dr. Bryan Acheampong Dares NPP

Name anyone who has spent more on NPP than me – Dr. Bryan Acheampong dares NPP

August 12, 2025
Mahama calls for renewed commitment to “Reset Agenda” in honour of helicopter crash victims

Mahama calls for renewed commitment to “Reset Agenda” in honour of helicopter crash victims

August 12, 2025
Kokrobite Chiefs ban guns ahead of Homowo Festival, call for peace and decorum

Kokrobite Chiefs ban guns ahead of Homowo Festival, call for peace and decorum

August 12, 2025
Nigeria: Five men face court charges over 2022 church massacre

Nigeria: Five men face court charges over 2022 church massacre

August 12, 2025
Osofo “Kyiri Abosom” backs Presidency’s call for spiritual partnership, warns against false prophecies

Osofo “Kyiri Abosom” backs Presidency’s call for spiritual partnership, warns against false prophecies

August 12, 2025
LPG National Organizer Samuel Aryeequaye Resigns

LPG National Organizer Samuel Aryeequaye resigns

August 12, 2025
Gaming Commission orders Mandatory Biometric Verification for all gaming participants

Gaming Commission orders Mandatory Biometric Verification for all gaming participants

August 12, 2025
Techiman North YEA sends Second Batch of Youth for Security Services Training

Techiman North YEA sends second batch of Youth for Security Services training

August 12, 2025
Election Watch Ghana urges EC to postpone Akwatia By-election following Omane Boamah’s death

Election Watch Ghana urges EC to postpone Akwatia By-election following Omane Boamah’s death

August 12, 2025
GFA increases GPL Referee Allowances

Ghana Premier League winner to receive GHS2M next season – Kurt Okraku

August 12, 2025
GFA increases GPL Referee Allowances

GFA increases GPL Referee Allowances

August 12, 2025
Happy Ghana
No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
No Result
View All Result
Happy Ghana
No Result
View All Result
Home News

#DecemberinGH: Marketing Ghana should be a lifestyle – Chief Executive, K-Archy & Company

in News
#DecemberinGH:

#DecemberinGH: Marketing Ghana should be a lifestyle - Chief Executive, K-Archy & Company

Share on FacebookShare on TwitterShare on Whatsapp

Chief Executive of law and management consultancy firm, K-Archy & Company, Kwame Acheampong Boateng ,has charged Ghanaians to exhibit Ghanaian indigenous culture as way of life to the diaspora and the rest of the world.

At the launch of the ‘December in GH’ first batch of listed events for 2023, he stated that Ghana has transcended from the level of attracting patronizers to a global force through the celebration of African heritage and upholding Africa through December in Gh under the auspices of ‘Beyond The Return Initiative’. “We started from Year of Return I believe the idea was to attract attention from the diaspora it was something good; now that attention has been attracted.” .

Mr. Boateng mentioned that many Ghanaians carry the wrong notion of ‘December in GH’, seeing it as a compiled range of events lined up to enjoy in the festive season right from November to January of the following year. Implying that many industries in Ghana have made showing what is African exclusively for that period.

The Steering Committee Member for ‘Beyond The Return’ initiative begged to differ. He believes that the average Ghanaian has the innate ability to crystalize this seasonal exhibition of Ghanaian culture and make it a lifestyle. “Now looking at it perception wise, we should move from this being just an event to be a way of life and a way of living among us.”

This he said, would create a distinct synergy between Ghana and the rest of the world.

He urged the media to change the dominating perception of Ghanaians about ‘Beyond the Return’ and the imminent ‘December in GH’ events.

Beyond the Return is a ten year initiative, themed “A decade of African Renaissance”. It is the follow-up-to the successful ‘Year of Return’ campaign in 2019 that invited the global African diaspora to visit Ghana.

Beyond The Return is upheld strongly by seven pillars which are geared towards engagement and building strong relations with the diaspora community.

‘December in GH’ promises to bring about a constant atmosphere of African heritage and Ghanaian unity through the events that have been endorsed under the alignment of at least one pillar of Beyond The Return; Experience Ghana, Celebrate Ghana, Invest in Ghana, Brand Ghana, Give Back Ghana, Diaspora Pathways to Ghana, and Promote Pan-African heritage and Innovation.

By: Kobina Baidoo

Subscribe to receive notification everytime a new post is published. We promise to be discrete.

Unsubscribe
Previous Post

Solomon Asante records hat-trick of assists as Indy Eleven beat Legion in USL

Next Post

Bawa Fuseini elected as the new President of Ghana Athletics Association

Next Post
GAA presidential hopeful Bawa Fuseini confident ahead of upcoming elections

Bawa Fuseini elected as the new President of Ghana Athletics Association

Search

No Result
View All Result

Listen Live

Happy Kaseɛbɔ 600AM news bulletin
Happy Kaseɛbɔ 600AM news bulletin

BBC Match of the Day Africa

Happy Ghana

Recent News

  • Nana Konadu Agyeman-Rawlings Lays Wreath In Memory Of Eight Helicopter Crash Victims
  • Name anyone who has spent more on NPP than me – Dr. Bryan Acheampong dares NPP
  • Mahama calls for renewed commitment to “Reset Agenda” in honour of helicopter crash victims
  • About
  • advertise
  • Privacy Policy
  • Contact Us

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.

No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.