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FIFA WORLD CUP™ Trophy tour by Coca-Cola ignites National Pride in Côte d'Ivoire

FIFA WORLD CUP™ Trophy tour by Coca-Cola ignites National Pride in Côte d’Ivoire

February 4, 2026
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FIFA WORLD CUP™ Trophy tour by Coca-Cola ignites National Pride in Côte d’Ivoire

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FIFA WORLD CUP™ Trophy tour by Coca-Cola ignites National Pride in Côte d'Ivoire

FIFA WORLD CUP™ Trophy tour by Coca-Cola ignites National Pride in Côte d'Ivoire

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The spirit of football came alive as His Excellency Beugré Mambé, the Prime Minister of the Republic, officially welcomed the Original FIFA World Cup™ Trophy to Côte d’Ivoire, marking an unforgettable moment of celebration during the FIFA World Cup™ Trophy Tour by Coca-Cola.

The arrival of the Original FIFA World Cup™ Trophy united thousands of fans, athletes, and communities in a shared moment of pride and passion for the beautiful game, offering them a once-in-a-lifetime opportunity to experience football’s most coveted prize up close.

“Hosting the Original FIFA World Cup™ Trophy is a proud moment for our nation,” said His Excellency Beugré Mambé. “Football has the power to inspire hope, joy, and togetherness, values that resonate deeply with our people. We thank Coca-Cola and FIFA for bringing this extraordinary experience to our shores”.

The Trophy Tour stop in Abidjan featured vibrant fan activations, including a public viewing experience that gave fans the rare opportunity to see the Original FIFA World Cup™ Trophy up close and capture unforgettable photo moments, a high-energy concert showcasing iconic Ivorian superstars, and a series of fun, interactive games that brought communities together in celebration of the beautiful game.

“The energy and passion from fans in Côte d’Ivoire was truly inspiring. Through the FIFA a World Cup™ Trophy Tour by Coca-Cola, we’re thrilled to have brought people together to celebrate their love of football and experience the emotion that only this game can ignite,” said Rodrigue Bila, Vice President, Franchise Operations, West, Islands and Mid-Africa, at the Coca-Cola Africa Operating Unit. “This tour embodies our commitment to refreshing the world and inspiring moments of happiness through shared experiences.”

Through the FIFA World Cup™ Trophy Tour by Coca-Cola, the Company continues to bring fans closer to the heart of the game, creating moments of connection, excitement and shared emotion that celebrate the universal power of football.

“We are delighted with the incredible enthusiasm shown by fans in Côte d’Ivoire,” said Romy Gai, FIFA’s Chief Business. “The FIFA World Cup™ Trophy Tour by Coca-Cola continues to unite people from all walks of life through the shared joy of the beautiful game.”

“It’s always special to see how much joy and pride the FIFA World Cup™ Trophy brings to fans around the world,” said Marcel Desailly, FIFA Legend. “The excitement here in Côte d’Ivoire shows the incredible passion this nation has for football, and it makes moments like this truly memorable.”

As one of FIFA’s longest standing partners and a sponsor of the FIFA World Cup™ since the 1978 edition, Coca-Cola continues to champion the spirit of optimism and connection through football.

For the FIFA World Cup™ Trophy Tour, we are working with our local teams to prioritise actions that support our sustainability journey, from establishing collection and recycling initiatives, to seeking more efficient transportation.
For more information on The Coca-Cola Company, visit https://www.coca-colacompany.com/.

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