Mr. Dennis Adutwum, Chief Executive Officer (CEO) of the Genius Loci Limited, organizers of the Luckiest Seasonal Draw, has unveiled an ambitious plan to expand its lottery platform across the African continent.
Speaking at the just ended glamorous seasonal draw last Saturday at the Mövenpick Ambassador Hotel in Accra, the company’s CEO revealed a detailed roadmap for making the draw a household name beyond Ghana.
“Our vision is bold yet achievable,” Mr. Adutwum stated. “We are starting with Nigeria, Côte d’Ivoire, and Liberia in the West African bloc. From there, we will expand to East, North, and Southern Africa, ensuring the Luckiest Seasonal Draw becomes a truly continental brand.”
According to the CEO, the initiative is not just about increasing ticket sales but about creating an African lottery experience that resonates with the values and aspirations of the continent.
“This is about connecting Africans through hope and opportunity. It’s a platform that will bring us closer together, regardless of language or borders,” he said.
The expansion plan highlights Genius Loci’s strategy to integrate the lottery into the fabric of African communities, while setting new standards for transparency and innovation in the industry. The move is expected to offer life-changing opportunities to millions across Africa.
The event featured performances by King Paluta, Wendy Shay, and Fameye, adding to the night’s celebratory atmosphere.
However, amidst the glitz and glamour, it was clear that Genius Loci Limited is on a mission to revolutionize how Africans experience the lottery.
