A nationwide survey by the Public Utilities Regulatory Commission (PURC) has revealed that most Ghanaians are willing to pay more for reliable electricity.
Conducted between May and June 2025, the study engaged 3,759 participants across all 16 regions.
Out of the 3,759, 61.88% of respondents expressed a strong preference for consistent power supply even if it comes with higher costs.
Just 3.06% opted for frequent outages to cut expenses.
An overwhelming 84.73% rated dependable electricity as essential to their lives.
The survey also revealed that 68% of consumers use prepaid meters and 56.05% spend between GHC50 and GHC300 on electricity each month.
The survey found that people with tertiary education, formal employment, and urban residency were more willing to pay for better electricity services.
PURC suggests targeted investments in power infrastructure, particularly in urban areas, to meet consumer demand.
They also recommend support for low-income households to ensure affordability, along with region-specific strategic solar solutions in off-grid rural areas.
This report sends a clear signal that Ghanaians value stable electricity as vital to their quality of life and productivity.
While affordability remains important for some, the majority are ready to invest in consistency and reliability.
