Media giants, Global Media Alliance Broadcasting Company (GMABC) made up of Happy FM, e.TV Ghana and YFM Accra, Kumasi and Takoradi has introduced a Black Friday-discount package for advertisers ahead of Christmas.
Starting from 15th to 29th November, advertisers who book and pay for airtime slots on any of the GMABC platforms stand a chance to enjoy up to 90% discount.
‘Black Friday’ is typically a day full of special shopping deals and heavy discounts and is considered as the kick-off of the holiday shopping season.
Contrary to the popular notion that ‘Black Friday’ is only limited to products, GMABC as usual has used innovation to give some incentives to its stakeholders and clients.
The Director of Business Development and sales for GMABC, Mr. Martin Ankrah explained that ‘’At GMABC, customer appreciation is an essential component of our business. The ‘Black Friday’ Initiative is to appreciate potential, new and current customers. Giving them these discounts will have massive impact on both their business and our brands’’ he noted.
He also called on businesses interested in promoting their products and services to take advantage of this rare opportunity.
‘’ I am inviting all businesses across Ghana to be part of the ‘Black Friday’ promo, more frequency means more discount. Remember, the more airtime you buy the more discount you enjoy. For bookings, call 0504524440 or 0247416839’’ he said.
According to Mr. Martin Ankrah building a mutually beneficial relationship beyond monetary transactions with your clients is the way to build a resilient brand.
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