Popular Ghanaian promotional draw, The Luckiest, has officially launched Season 4 in Accra, unveiling a new edition that promises instant rewards for participants and a GH₵5 million grand prize at the end of the season.
The media launch, held at the Kempinski Hotel Gold Coast City in Accra, brought together members of the press, partners and stakeholders to officially usher in the fourth edition of the annual promotional draw.
The event outlined the various stages and timelines for the draw, leading up to the grand draw scheduled for December 19, 2026.
Chief Executive Officer of The Luckiest, Dennis Adutwum, expressed his appreciation to patrons and participants for their continued support over the past four years, describing the journey as one that has come with several challenges.
He revealed that this year’s edition will take a different approach, with the company moving away from intermittent physical activations and introducing guaranteed rewards for participants who meet the required ticket purchase threshold.
“Last year we did physical activations but this year we are rewarding over 500,000 people with different rewards and prizes and it’s simple. Dial in the code and if you are able to buy a 100 Ghana Cedis, instantly you get a gift or a prize.”
In further engagements with the press, Dennis Adutwum disclosed that the grand draw will, for the first time, feature a GH₵5 million cash prize for one lucky winner.
“On the 19th of December we will The Luckiest Grand Draw and whoever will win the Luckiest Ticket will win GHS 5,000,000 but until that time just keep on buying your tickets with the guarantee of a gift when you hit the GHS 100 threshold.”
Beyond the rewards, the fourth edition of The Luckiest is also expanding its social impact through a broader corporate social responsibility agenda.
CSR Representative for The Luckiest, Angela Bamford, noted that the company’s approach this year goes beyond traditional donations, with a focus on creating lasting impact within communities.
“In the past we have decided to commit ourselves to some donations but this time, our approach is to make a lasting impact.”
Bamford further revealed that The Luckiest has committed to giving back 50% of its earnings to its stakeholders, including artisans, security personnel, corporate professionals and executives across various industries.
“Our CEO has committed to give away 50% of our earnings to our stakeholders and part of how we are doing that is through our CSR initiatives across education by instituting scholarships to cover the tuition and hostel fees of students, providing essential equipment for our stakeholders in the cleaning and security sector to efficiently get their work done.”
She noted that these initiatives will culminate in the establishment of an ultra-modern learning facility for elderly people in Larabanga, the historic community in the West Gonja District of the Savannah Region.
“Our flagship project which is the Larabanga Learning and Empowerment centre in Larabanga in the Savannah Region. We are providing this centre equipped with computers, internet, desks and books, running water and solar power to give back to community and to close the educational social gap within our social structure.”
A mini draw held at the launch grounds also added excitement to the event, with several attendees walking away with prizes.
Tickets for The Luckiest Season 4 can be purchased from GH₵1 by dialing *712# on any network or through the official web portal.
This season also introduces a guaranteed gift feature, with participants who accumulate ticket purchases worth GH₵100 qualifying for an instant gift or prize.
