Ghana Premier League giants Accra Hearts of Oak have unveiled a new badge as parts of efforts to rebrand the club.
The Phobians say they consulted UK-based brand consulting and design firm teamup consulting Ltd for the design of the new logo.
“Hearts of Oak is an iconic brand in African football and we took great care to preserve that heritage in the new marks, ” Chief Executive Officer Mark Noonan said.
“That said, in order to thrive in this new digital era, we needed an identity that was cleaner, more dynamic and a symbol of the Club’s future ambitions”
The Chief Executive of teamup Fred Popp has explained what the new Hearts of Oak badge represents.
“The new badge respects the badge with an eye to the future. We commend the club for driving us to achieve a rare case of simplicity , boldness and directness not often seen in African football Clubs that will help expand the possibilities of how and where Hearts of Oak is presented.”
Here is the video of the unveiling below:
Introducing our new badge and wordmark. Respecting our storied heritage but now we are ready to take on the digital world. pic.twitter.com/3U4rBrC49y
— Phobians (@HeartsOfOakGH) November 6, 2018