• Latest
  • Trending
#DecemberinGH:

#DecemberinGH: Marketing Ghana should be a lifestyle – Chief Executive, K-Archy & Company

August 11, 2023
Commonwealth Games: Team Ghana Eyes More Glory as Medal Hunt Continues at 2026 Glasgow

Commonwealth Games: Team Ghana Eyes More Glory as Medal Hunt Continues at 2026 Glasgow

July 30, 2026
Hayford Addai Breaks 11-Second Barrier at Glasgow 2026 Despite Missing Podium

Hayford Addai Breaks 11-Second Barrier at Glasgow 2026 Despite Missing Podium

July 30, 2026
Osei battles back from injury to finish fifth at Commonwealth Games

Osei battles back from injury to finish fifth at Commonwealth Games

July 30, 2026
Emmanuel Eseme

Eseme storms to 100m gold as Cameroon wins first Commonwealth sprint title in Glasgow

July 29, 2026
Zinabu Issah showing off her medal

The family told her Sport had no Future. At 46, she just won Ghana’s first medal of the 2026 Glasgow Commonwealth Games

July 29, 2026
President of Gabon arrives in Ghana for two-day official visit

President of Gabon arrives in Ghana for two-day official visit

July 29, 2026
FDA confiscates fish processed under unhygienic conditions after viral video

FDA confiscates fish processed under unhygienic conditions after viral video

July 29, 2026
Sam George calls on Corporate Ghana to support One Million Coders Programme

Sam George calls on Corporate Ghana to support One Million Coders Programme

July 29, 2026
Ministry of Communication donates 2,000 laptops to University of Ghana

Ministry of Communication donates 2,000 laptops to University of Ghana

July 29, 2026
Northern Regional Police arrest two suspected drug dealers, recover 170 parcels of suspected Indian hemp

Northern Regional Police arrest two suspected drug dealers, recover 170 parcels of suspected Indian hemp

July 29, 2026
Police arrest suspected romance scammer over fraud and sharing of intimate images

Police arrest suspected romance scammer over fraud and sharing of intimate images

July 29, 2026
GCB Bank partners GOC/CGA Ghana to boost sports development

GCB Bank partners GOC/CGA Ghana to boost sports development

July 30, 2026
Happy Ghana
No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
No Result
View All Result
Happy Ghana
No Result
View All Result
Home News

#DecemberinGH: Marketing Ghana should be a lifestyle – Chief Executive, K-Archy & Company

in News
#DecemberinGH:

#DecemberinGH: Marketing Ghana should be a lifestyle - Chief Executive, K-Archy & Company

Share on FacebookShare on TwitterShare on Whatsapp

Chief Executive of law and management consultancy firm, K-Archy & Company, Kwame Acheampong Boateng ,has charged Ghanaians to exhibit Ghanaian indigenous culture as way of life to the diaspora and the rest of the world.

At the launch of the ‘December in GH’ first batch of listed events for 2023, he stated that Ghana has transcended from the level of attracting patronizers to a global force through the celebration of African heritage and upholding Africa through December in Gh under the auspices of ‘Beyond The Return Initiative’. “We started from Year of Return I believe the idea was to attract attention from the diaspora it was something good; now that attention has been attracted.” .

Mr. Boateng mentioned that many Ghanaians carry the wrong notion of ‘December in GH’, seeing it as a compiled range of events lined up to enjoy in the festive season right from November to January of the following year. Implying that many industries in Ghana have made showing what is African exclusively for that period.

ADVERTISEMENT

The Steering Committee Member for ‘Beyond The Return’ initiative begged to differ. He believes that the average Ghanaian has the innate ability to crystalize this seasonal exhibition of Ghanaian culture and make it a lifestyle. “Now looking at it perception wise, we should move from this being just an event to be a way of life and a way of living among us.”

This he said, would create a distinct synergy between Ghana and the rest of the world.

He urged the media to change the dominating perception of Ghanaians about ‘Beyond the Return’ and the imminent ‘December in GH’ events.

Beyond the Return is a ten year initiative, themed “A decade of African Renaissance”. It is the follow-up-to the successful ‘Year of Return’ campaign in 2019 that invited the global African diaspora to visit Ghana.

Beyond The Return is upheld strongly by seven pillars which are geared towards engagement and building strong relations with the diaspora community.

‘December in GH’ promises to bring about a constant atmosphere of African heritage and Ghanaian unity through the events that have been endorsed under the alignment of at least one pillar of Beyond The Return; Experience Ghana, Celebrate Ghana, Invest in Ghana, Brand Ghana, Give Back Ghana, Diaspora Pathways to Ghana, and Promote Pan-African heritage and Innovation.

By: Kobina Baidoo

Subscribe to receive notification everytime a new post is published. We promise to be discrete.

Unsubscribe
Previous Post

Solomon Asante records hat-trick of assists as Indy Eleven beat Legion in USL

Next Post

Bawa Fuseini elected as the new President of Ghana Athletics Association

Next Post
GAA presidential hopeful Bawa Fuseini confident ahead of upcoming elections

Bawa Fuseini elected as the new President of Ghana Athletics Association

Search

No Result
View All Result

Listen Live

Happy Kaseɛbɔ 600AM news bulletin
Happy Kaseɛbɔ 600AM news bulletin

BBC Match of the Day Africa

ADVERTISEMENT
Happy Ghana

Recent News

  • Commonwealth Games: Team Ghana Eyes More Glory as Medal Hunt Continues at 2026 Glasgow
  • Hayford Addai Breaks 11-Second Barrier at Glasgow 2026 Despite Missing Podium
  • Osei battles back from injury to finish fifth at Commonwealth Games
  • About
  • advertise
  • Privacy Policy
  • Contact Us

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.

No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.