Absa Bank Ghana has once again partnered with Citi FM as the headline sponsor of the 2025
Citi Business Festival, strengthening its support for Ghanaian businesses through shared
insights, practical engagement, and tailored financial solutions.
The month-long event brings together entrepreneurs, business leaders, and experts to explore ideas that help businesses grow. For Absa Bank, the festival aligns directly with its SME agenda of providing financing and the tools and confidence entrepreneurs need to succeed.
Absa’s broader SME support includes its partnership with the Mastercard Foundation, through which the bank has disbursed over GHS 1.35 billion in loans at an annual interest rate of 10 percent, supporting more than 8,000 small and medium-sized businesses. These efforts have helped create over 56,000 jobs across the country.
The bank also recently opened its SME Banking Suite at its Adum branch in Kumasi – a dedicated
space offering financial services, free meeting rooms, and internet access. Furthermore, monthly SME Clinics offer practical coaching on areas like cashflow management, digital marketing, and business resilience.
The Citi Business Festival complements these efforts by bringing relevant conversations directly
to the SME community and its extended stakeholders.
Subject matter experts from Absa Bank will join the festival’s programming to share insights on topics such as personal finance, agribusiness financing, and digital strategy-equpipping entrepreneurs with knowledge they act on.
“Our continued partnership with the Citi Business Festival is a deliberate alignment of purpose,” said Nana Essilfuah Tamakloe, Director of Marketing and Corporate Affairs at Absa Bank Ghana.
“This platform allows us to share insights that help businesses grow. For us, it is not just about access to finance; it’s about building confidence, capability, and a thriving community that is plugged into the socio-economic growth of the country. That is how we bring our brand promise, Your Story Matters, to life.”
Organised by 97. 3 Citi FM and Channel One TV, this year’s edition begins Monday June 2, 2025,
and will deliver forums, clinics, and bootcamps under four thematic weeks: Personal Finance, Agribusiness, SME Development and Tech Startups.
There will be daily on-air series under these broad topics airing at 9 a.m. on Citi FM and 10 a.m. on Channel One TV, featuring expert perspectives and real-world tips to guide personal and business decisions.
