Branding is the new trend, not performance – DJ Mic Smith

Micheal Owusu popularly known as DJ Mic Smith has in an exclusive interview on Zylofon 102.1 FM revealed that the requirement in becoming a good DJ is no loner about skills and performance but about branding.

Speaking on ‘Showbiz Agenda’ with Arnold Mensah Elavanyo the fascinating DJ stated that, “before, it was skills and performance but now it is all about branding. If you brand yourself well you can make it and to be honest no one cares about skills and performance anymore. Now people want to see the DJ with the name and one who has been to places. They don’t care about how you play it is all about the branding.”

DJ Mic Smith is an event, club, radio, mixtape and artist DJ and also an entrepreneur from the republic of Ghana. He also currently holds 4 awards and 6 nominations; 2 awards with 4syte TV for DJ of the year, The Redbull club DJ of the year award and Best Mixtape DJ with Ghana DJ Awards.