YFM, Ghana’s number one urban radio station, on Thursday April 25 took their programming to the doorsteps of Accra Technical University (ATU).
The station also took along the brand new Renault Duster SUV that is up for grabs in the 2019 Live Inside and Win the Ride’ (LIWTR) competition.
During the YFM live Outside Broadcasting (OB) students of Accra Technical University ( ATU) were engaged and educated about the LIWTR during the various shows from; Myd Morning Radio with Rev Erskine, Shouts on Y with Winston Michaels and DJ Quarps on the turntable.
The ATU students who were also celebrating their SRC week, danced and had fun with the tunes that were being played by the number one music station in Ghana and also had the opportunity to interact with their favourite presenters live on-air. Some also took advantage of the OB to sign-up for the reality show.
The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man/woman standing’ wins the car. Prospective contestants in the country are excited about the reality show and are signing up in their numbers. Registration is expected to end on May 3, 2019.
The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Telefonika, Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Total Clinic, Yah and Omega Securities and The Mall Pharmacy.
By: Bridget Mensah