To whip up excitement about the ‘Live Inside and Win the Ride’ competition, YFM, Ghana’s number one urban radio station, on Thursday April 11 took their programming to the doorsteps of University of Ghana, Legon Commonwealth Hall.
The station did not only move with its equipment, presenters and producers but it took along the brand new Renault Duster SUV that is up for grabs in the 2019 Live Inside and Win the Ride’ (LIWTR) competition.
The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man/woman standing’ wins the car. Prospective contestants in the country are excited about the reality show and are signing up in their numbers. Registration is expected to end on May 3, 2019.
During the live YFM live Outside Broadcasting (OB) , students who are residents of the Commonwealth Hall were engaged and educated about the LIWTR during the various shows from; Myd Morning Radio with Rev Erskine, Shouts on Y with Caroline , to Dryve Of Your Lyfe with Joel Orleans.
The Commonwealth Hall students who were also celebrating their hall week, danced and had fun with the tunes that were being played by the number one music station in Ghana and also had the opportunity to interact with their favorite presents live on-air. Some also took advantage of the OB to signup for the reality show.
Speaking in an interview on YFM’s ‘Shouts on Y’ with Caroline Simpson – host of the show–, Ese Adjabeng, Project Manager for LIWTR Reality Show said “Anyone who wants to take part in this competition can go on any of our three websites – www.etvghana.com, www.yfmghana.com or www.happyghana.com- and look out for the #WintheRide19 tab. This will open a form with an MTN mobile money number on it. You are expected to pay a registration fee of GHC50.00, enter your transaction ID on the form, complete the forms and you will receive a confirmation message.”
“People can also visit our Happy FM and e.TV Ghana office at Asylum Down, YFM at Accra Mall, YFM Kumasi, YFM Takoradi or our GMA office at Dzorwulu and pick up a form, pay the registration fee of GHC50.00 via mobile money and write down the transaction ID on the form, complete the forms and submit them at any of our offices,” she disclosed.
The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Telefonika, Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Total Clinic, Yah and Omega Securities and The Mall Pharmacy.