Malta Guinness Ghana has unveiled its latest product innovation today – the new sleek “J3j3” can for its popular Malta Guinness beverage. The launch event was held at the Guinness Ghana Breweries PLC facility in Achimota, where long-standing vendors and local partners gathered to get an exclusive first look at the new can design.
Yaw Mensah, Divisional Sales Manager, welcomed the audience and walked them through the site’s safety protocols before handing over the stage to Felicite Nson, the Managing Director of Malta Guinness Ghana.
She provided a comprehensive overview of the new sleek can, highlighting its eco-friendly and sustainable features.
“We didn’t just dream, but we believe that our new sleek ‘J3j3’ can is exactly what our consumers need,” she stated. “It’s the same great tasting Malta Guinness liquid, but now in a more attractive, premium and modern can that is convenient for on-the-go consumption.”
She also emphasized the company’s commitment to sourcing the majority of its raw materials from local Ghanaian producers, a point of pride for the brand.
Attendees were engaged in a variety of interactive trivia activities and rewarded for their participation.
Dinah Adu-Asare Darko, Marketing Manager of Guinness Ghana, further reinforced the convenience and consumer-friendly nature of the new sleek can, proudly stating that it is “produced in Ghana, by Ghanaians, for Ghanaians,” evident in the Ghana flag printed on the can.
Stacy Amoateng, the Malta Guinness brand ambassador, expressed her excitement about the new can design, emphasizing that the great taste of Malta Guinness remains the same while offering the added convenience of a sleek, 330ml package at the same price point.
“The overwhelming love and response today is a testament to the fact that the new sleek ‘J3j3’ can will be well-received by our consumers. The taste is still the same, and I’m thrilled about the added convenience the can provides.”
