Absa Bank Ghana has won three honours at the 2025 Marketing World Awards in Accra, recognising the bank’s work in brand building and sustainability, as well as leadership in marketing and corporate affairs.
The bank received Most Impactful Brand Campaign of the Year for its ‘Get More with Absa’ campaign and was also recognised as Best Banking Brand in Sustainability. In addition, Nana Essilfuah Tamakloe, Director of Marketing and Corporate Affairs at Absa Bank Ghana, was named Marketing Icon of the Year 2025.
Commenting on the awards, Nana Essilfuah Tamakloe said: “We are honoured by these recognitions. They show that our strategy to champion meaningful, customer-centric and sustainable banking resonates. We will continue to build campaigns that deliver value, inspire trust and reflect our purpose to be a force for good.”
Launched in 2025, ‘Get More with Absa’ encouraged customers to make the most of their banking experience through digital and value-added services, reinforcing the bank’s focus on convenience, flexibility, and customer experience.
The recognition as Best Banking Brand in Sustainability reflects Absa Bank Ghana’s broader approach to being a force for good in the communities it serves. Notably, through the bank’s partnership with the Mastercard Foundation under the Young Africa Works programme, Absa has extended collateral-free and subsidised loans at 10% per annum to small and medium-sized enterprises nationwide, with an emphasis on youth-led, women-led, and agribusiness ventures. Since 2020, the partnership has disbursed over US$137 million in affordable financing, benefiting more than 8,000 businesses, 60% of which are women-led. Beyond funding, over 7,000 businesses have received training, coaching, and mentoring, contributing to over 50,000 jobs created for young people.
Absa’s sustainability agenda also includes long-term investment in youth development. Through the ReadytoWork programme, the bank supported 1.7 million young people with skills in employability, entrepreneurship, money management, and creative thinking in 2025. Complementing this, the Money
Matters financial literacy initiative helped 126,000 students across the country build practical skills in budgeting, saving, and responsible financial behaviour this year.
The annual Marketing World Awards honours organisations and individuals whose work demonstrates innovation, strategic thinking, and strong value delivery in marketing and communications.
