The COVID-19 pandemic hit the World in the early days of 2020, disrupting businesses, world economies and life as we know it.
During the period, the Global Media Alliance Broadcasting Company (GMABC) started the COVID-19 series and held a number of virtual conversations on various topics, predominantly on the virus’ impact on the various sectors of the economy. GMABC had experts from various industries talking about how each sector could survive the pandemic.
Now, it has been a year since the virus hit the world and with everyone adapting to the new normal, GMABC seeks to broaden the conversation to look at how the world is responding to the pandemic and co-existing with it, in relation to the Ghanaian context.
GMABC, the parent company of Happy98.9FM, e.TV Ghana and YFM will dedicate its platforms and selected shows to these discussions, focusing on specific subject areas.
Topics to be looked at include; Communicating the risk of COVID-19, Psycho-social challenges related to COVID-19, The Recovery of the Tourism Industry amid COVID-19, Efficacy of the COVID-19 vaccine and a myriad of others.
Commenting on the virtual discussion was the Director of Broadcasting for GMABC, Timothy Karikari who said, “It is the media’s duty to always follow up on news and discussions they start and that is precisely what we are doing with the COVID-19, a year on. With this series, our resource persons will educate our listeners on the various developments of the pandemic and share strategies by which one can cope in these perilous times”.
He entreated listeners of the brands to join in the discussion and protect themselves and their loved ones from contracting the COVID-19 pandemic.
