Global Media Alliance, a leading media and communications company in collaboration with Silverbird Cinemas, marked Mother’s Day with mothers and their babies at the Neo-natal Intensive Care Unit (NICU) of the Korle Bu Teaching Hospital.
This initiative, driven by the ladies of GMA Group, embodies the spirit of giving back to society, especially during occasions that highlight the importance of maternal health and well-being.
As part of their commitment to making a meaningful impact, the GMA and Silverbird Cinemas ladies chose Korle Bu Hospital due to its longstanding dedication to providing essential healthcare services to mothers and children.
The donation which included items such as diapers, hand gloves, nose masks and other toiletries, is a testament to GMA’s & Silverbird’s values of empathy and social responsibility.
It reflects the collective desire of these women to contribute positively to society, particularly in areas relating to healthcare and maternal welfare.
Presenting the items, the Head of Human Resource at the GMA Group, Fafa Gbeho said the donation forms part of the corporate social responsibility of the company.
“Mother’s Day is not just about celebration; it’s also about recognizing the challenges many mothers face, especially in accessing quality healthcare. Our donation to Korle Bu Hospital is a small yet meaningful step towards ensuring that mothers and their children receive the care they deserve. This donation not only forms part of the corporate social responsibility of the GMA Group but was also borne out of the willingness of the ladies of GMA Group to also give back to society and by contributing to make this happen”, she said.
The Head of Human Resource at Silverbird Cinemas, Vivian Asiedua Sakyiama, said the the Korle Bu NICU was chosen for the donation because mothers in the NICU unit go through a lot and therefore need support.
“We recognize that new mothers go through tough emotional situations and that is why we are here today to bring some relief to you in caring for your new born babies”, she said.
The Acting Chief Nursing Officer of the Department of Child Health at Korle Bu, Agnes Ofosu-Boateng who received the items, expressed gratitude to GMA & Silverbird for the donation adding that, “Such gestures of kindness and support play a crucial role in advancing our mission of providing exceptional healthcare services to all. These items have come in handy and they will bring much relief to the mothers as they are always under constant strain to provide these for their babies who are in intensive care”.
On his part, the Head of Public Relations at the Hospital, Mustapha Salifu urged GMA to use their broadcasting medium to call on other corporate institutions and individuals to support the NICU as the unit is in constant need of support
“The items you have brought will go a long way to ensure that the babies are comfortable and also give the mothers peace of mind knowing that their babies are being taken care of”, he added.
Representing the GMA Group were staff from the GMA Consulting arm, Happy FM, YFM, eProductions, and Perception Management International together with staff of Silverbird Cinemas. Global Media Alliance remains committed to leveraging its resources and influence to create a positive impact in communities across Ghana. The GMA & Silverbird Ladies Initiative, through initiatives like this, continue to inspire and empower women to be agents of change and compassion.
