Coca-Cola is bringing back its “Share a Coke” campaign on an unprecedented scale of shareability and personalization for a new generation, pushing the boundaries of innovative brand experiences.
In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalization. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.
Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real life moments of togetherness to thrive.
To celebrate the relaunch of “Share A Coke” in Ghana, The Coca-Cola Company together with its authorized bottler, Equatorial Coca-Cola Bottling Company, (ECCBC) hosted a vibrant, fun-filled event at the Savannah Garden in Accra.
The gathering brought together consumers for a series of unique “Share A Coke” experiences, complemented by a variety of exciting activities. Throughout the day, guests created lasting memories and new connections, sharing personalized Coca-Cola cans and bottles.
Seshnee Naidoo, Senior Director, Franchise Operations, Equatorial Africa Region, at Coca-Cola, says: “In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola, make life so special.”
“We’re excited to bring the ‘Share a Coke’ campaign to life across Ghana.” said Felix Gomis, Managing Director, Equatorial Coca-Cola Bottling Company (ECCBC), West Africa Country Business Unit (WACBU). “This initiative illustrates our commitment to providing consumers with unforgettable experiences that connect with our consumers in a personal and meaningful way,” he added.
The highlight of the campaign is the highly anticipated “Share a Coke” live concert, taking place on 28 June at the Accra Ghud Park, where attendees will enjoy electric performances from some of Ghana’s top musical talents as well as memorable experiences for a true celebration of music, connection, and shared moments.
Beyond the concert, consumers can experience the campaign at our activation points at Melcom and Shoprite stores at the Accra Mall, Marina Mall airport, Osu Shoprite as well as Palace Mall Spintex. Share a Coke customization caravan will also bring the experience closer to fans on campuses, where they can customize their Coca-Cola bottles and participate in exciting fun games.
The campaign also introduces the ‘Share a Coke Memory Maker’ – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola. Partnering with famous creators to create unique templates, you can make your own personalized videos using your own content.
