Ghana’s most listened to drivetime show, ‘Dryve of Your Lyfe’, which airs on YFM (Ghana’s number one youth and urban station) has been adjudged ‘Radio Late Afternoon Programme of the Year’ for 2025 at the 15th Goldbond RTP Awards.
The prestigious recognition was conferred on YFM’s station in Accra; Y107.9FM at the awards ceremony held on Saturday, February 7, 2025, at the Accra International Conference Centre (AICC).
Airing every weekday from 3:00pm to 7:00pm, Dryve of Your Lyfe is renowned for its vibrant blend of music, entertainment, lifestyle conversations, and engaging discussions that consistently resonate with listeners across the country.
With 3 distinct teams leading the drive in Ghana’s golden triangle; Accra, Kumasi and Takoradi, the show has distinguished itself from other afternoon drivetime programmes, emerging as one of the most listened to, trendsetting, and culturally relevant radio shows in Ghana.
Reacting to the honour, Programmes Manager of YFM’s Accra brand; Y107.9FM, Rev. Erskine, described the win as a reflection of teamwork and consistency.
“This award is a testament to the creativity of the talent and team at at YFM. We are intentional about delivering content that connects with our audience, and this recognition encourages us to keep pushing boundaries,” he said.
Director of Global Media Alliance Broadcasting Company (GMABC), Dr. Timothy Karikari, also commended the team for their achievement.
“Dryve of Your Lyfe exemplifies what innovative youth radio should be, relevant, engaging, and impactful. This award reinforces GMABC’s commitment to excellence and to empowering teams that continue to shape Ghana’s media landscape,” he stated.
The award further strengthens YFM Ghana’s dominance in the Youth , Urban and English radio market and underscores its reputation as a leader in delivering high-quality programming.
With 73% of Ghanaians aged 35 and below, the YFM Ghana brand continues to dominate music, entertainment, youth, and urban programming across all its markets. In Kumasi and Takoradi, YFM holds the number one position even within the broader English-language radio category, while in Accra the brand dominates the youth and urban segment and competes aggressively for the number two position in the English-language market.
