• Latest
  • Trending
Absa Bank sets pace in Customer Experience

Absa Bank sets pace in Customer Experience

January 20, 2023
Prime Minister Sir Keir Starmer pays tribute to Diogo Jota

Prime Minister Sir Keir Starmer pays tribute to Diogo Jota

July 4, 2025
Obenfo Nana Kwasi Gyetuah appointed Board Member of National Schools Inspectorate Authority

Obenfo Nana Kwasi Gyetuah appointed Board Member of National Schools Inspectorate Authority

July 4, 2025
Krowor MCE calls for a peaceful Homowo Festivities

Krowor MCE calls for a peaceful Homowo Festivities

July 4, 2025
Works and Housing Minister proposes merger to boost public works efficiency

Works and Housing Minister proposes merger to boost public works efficiency

July 4, 2025
DCE for Asikuma Odoben Brakwa charges residents to be environmentally conscious

DCE for Asikuma Odoben Brakwa charges residents to be environmentally conscious

July 4, 2025
Catholic Bishop Blasts Clergy for Silence on Environmental Destruction

Catholic Bishop Blasts clergy for silence on environmental destruction

July 4, 2025
The Ghana Police Service establishes new 24-Hour Security Secretariat to back the 24-hour economy policy

 Ghana Police Service establishes new 24-Hour Security Secretariat to back the 24-hour economy policy

July 4, 2025
Thomas Partey charged with rape and sexual assault

Thomas Partey charged with rape and sexual assault

July 4, 2025
ATM Card traces lead Police to suspects in East Legon Murder

ATM Card traces lead Police to suspects in East Legon Murder

July 4, 2025
Tanzania’s Prime Minister steps down; says the move is 'guided by God'

Tanzania’s Prime Minister steps down; says the move is ‘guided by God’

July 4, 2025
Ablekuma North Re-Run: Oppong Nkrumah Alleges Hidden Agenda Against EC

Ablekuma North re-run: Oppong Nkrumah alleges hidden agenda against EC

July 4, 2025
Obasanjo warns ECOWAS risks irrelevance without strategic reform amid rising coups

Obasanjo warns ECOWAS risks irrelevance without strategic reform amid rising coups

July 4, 2025
Happy Ghana
No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
No Result
View All Result
Happy Ghana
No Result
View All Result
Home Business

Absa Bank sets pace in Customer Experience

in Business
Absa Bank sets pace in Customer Experience
Share on FacebookShare on TwitterShare on Whatsapp

Despite the changing banking and economic environment across the world, one thing is certain – the customer is still the most important element in any business or activity.

As able marketing practitioners like Peter Drucker have said long ago – the fundamental task of any business is to create and keep the customer. No matter what the offering is, how a business engages its targeted customers and gives them convenience, is the difference between survival and extinction.

Customers in the banking industry are becoming increasingly dynamic and sophisticated. They are dictating the way banks must relate with them. They are leading the charge in redefining the modern workplace and how to access financial products and services. The recent pandemic has also contributed to a transformation of the banking model and how service is rendered. Customers are asking for new things such as a shift to branchless banking and virtual transactions.

Banks, therefore, have a lot on their hands in order to harness the requisite skills necessary to keep their customers satisfied.

A recently published KPMG Banking Industry Customer Experience Survey 2022 ranked Absa Bank amongst the top 3 in customer service in Ghana. Absa has consistently moved up in the KPMG rankings, starting in 10th position in the first roll out of the survey in 2016 and maintaining a top 3 position since 2020.

The survey highlighted several key areas of strength for Absa, including empathy, personalization, time and effort, exceeding expectations, integrity, and resolution. The bank was also highly rated for the ease of transferring money between accounts and mobile wallets, with special mention given to its ATM QR code functionality for withdrawing money.

“We are thrilled to see that our efforts to become the most customer-obsessed bank in Ghana are paying off,” said Evelyn Acquah, Chief Customer Officer at the bank. “Our colleagues have worked hard to provide excellent customer service and we are proud to see that reflected in this survey. Our target is to be a consistent number one in the industry.”

Absa plans to roll out new and innovative ways to take its customer commitment to the next level this year.

“We are constantly asking the most critical questions about our operating model and how we can increasingly stand beside our customers and offer them ease and convenience. It is an ethos and approach to work that define the Absa way of doing things, Evelyn said.

The bank has been an ever-present financial institution in Ghana’s banking industry over the last century, playing a crucial role in the country’s socio-economic growth and transformation. The bank aims to continue improving the experience of its customers through the provision of innovative products, digital channels and excellent service delivery.

Subscribe to receive notification everytime a new post is published. We promise to be discrete.

Unsubscribe
Previous Post

Over 1000 coaches apply for Black Stars job – Henry Asante Twum

Next Post

Germany under growing pressure to give Ukraine tanks

Next Post
Germany under growing pressure to give Ukraine tanks

Germany under growing pressure to give Ukraine tanks

Search

No Result
View All Result

Listen Live

BBC Match of the Day Africa

Happy Ghana

Recent News

  • Prime Minister Sir Keir Starmer pays tribute to Diogo Jota
  • Obenfo Nana Kwasi Gyetuah appointed Board Member of National Schools Inspectorate Authority
  • Krowor MCE calls for a peaceful Homowo Festivities
  • About
  • advertise
  • Privacy Policy
  • Contact Us

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.

No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.