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Influencing brand perceptions through story stelling
When we tell stories to others, specifically stories that shape thinking and pass on wisdom, the brains of the people...
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Why Brands should use Influencer Marketing as part of their PR Strategies
Marketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that...
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How to measure content marketing success
In the digital space of today, content marketing has become one of the most effective ways brands are adapting to...
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Social Media personas and brand engagement
Knowing who your typical customer or social media user is becomes very crucial in engaging and selling to them online....
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Fusing augmented reality into your Marketing Strategy
Augmented reality (AR) is a technology that enhances a real-life environment by layering three-dimensional artificial objects on top of it....
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Emotional Intelligence – A crucial communication and leadership competency
3 weeks ago, I was part of a panel of the Women in PR Annual Summit where we were discussing...
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Be ahead, use Email Marketing
In the fast-moving online world, electronic mail has become a mainstay and is relevant when it comes to marketing products...
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Crisis management 101: The GMA way
At a restaurant, a cockroach suddenly flew from nowhere and sat on a lady. She started screaming out of fear....
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Choosing the appropriate communication channel
Have you ever had the right message but because of the channel you selected to use to pass the message,...
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Building customer trust in a digital B2B world
In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major...
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