Featured Stories
Emotional Intelligence – A crucial communication and leadership competency
3 weeks ago, I was part of a panel of the Women in PR Annual Summit where we were discussing...
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Be ahead, use Email Marketing
In the fast-moving online world, electronic mail has become a mainstay and is relevant when it comes to marketing products...
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Crisis management 101: The GMA way
At a restaurant, a cockroach suddenly flew from nowhere and sat on a lady. She started screaming out of fear....
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Choosing the appropriate communication channel
Have you ever had the right message but because of the channel you selected to use to pass the message,...
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Building customer trust in a digital B2B world
In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major...
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Are you getting the best out of your Social Media Marketing? Understanding the Best Social Media Metrics
Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media...
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6 Critical steps to avoid a social media crisis
Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But...
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3 ways to define the search path to your Brand
Google receives over 5.6 billion searches every day. Years ago, people would travel miles to a major library just to...
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3 ways to manage a social media crisis
Crisis is inevitable in life and business. A social media crisis is an occurrence that can have a damaging effect...
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