Facebook parent company Meta has begun rolling out a paid verification service in the UK.
Similar to Elon Musk’s Twitter Blue, the service gives Facebook and Instagram users a blue tick from £9.99 per month.
Subscribers must be at least 18 years old and submit a government ID to qualify.
The feature is already available in the US, Australia and New Zealand.
People who registered interest in Meta Verified will receive a notification when it becomes available to them. It is rolling out to others in the UK in the coming weeks.
Those approved by Meta will get a verified badge, which the tech firm says will give them more protection from impersonation, in part because it will monitor their accounts to check for fakers.
It says verified users will also get “access to a real person” if they have any issue with their account.