Ghanaian actress Jessica Williams has acknowledged the fact that bad news sells but she does not utilize this fact to her favor.
The actress in a recent interview on e.TV Ghana’s ‘The Late Nite Celebrity show’ said, “I’m just not a drama person, I try as much as possible to stay away from controversy and drama.”
The host Foster Romanus then asked if controversy would not sell her brand as it does for others. She said, “That’s what they say, they say it helps but I wouldn’t want to have a connection like that where someone searches my name on the internet and say that girl Jessica Williams, showed her boobs, she did this, she’s fighting with that person. They say bad news sells but I don’t want to have that, I don’t want bad news to sell me, I think I want to do it the opposite way, probably good news should sell me, so that once in a while we can say someone did it with good news, not bad news.”
Regardless of this, she would not mind if a controversial person attaches her name to some sort of controversy that will sell her as long as she did not instigate it.
“If someone brings controversy my way and it is something that is going to tarnish my image, that means I need to redeem my image, I need to speak out but if I realize this person is trying to gain attention and just for drama sake, I don’t think I will respond to it.
On second thoughts even if that happens, they say bad news sells right?, so maybe that is my chance for my bad news to sell me and it’s not coming from me, It’s coming from someone else so probably I should just leave it like that and then maybe allow it to sell me,” she noted.
By: Susan Amoako Agyemang