• Latest
  • Trending
Women in Marketing Africa Debate on AI Sparks

Women in Marketing Africa Debate on AI Sparks

March 19, 2025
Ghana Mourns: Fmr. President Akufo-Addo Pays Tribute to Daddy Lumba

Ghana Mourns: Fmr. President Akufo-Addo Pays Tribute to Daddy Lumba

July 27, 2025
Dr. Bawumia mourns Daddy Lumba

Dr. Bawumia mourns Daddy Lumba

July 27, 2025
Ghanaian Music legend Daddy Lumba passes away

Ghanaian Music legend Daddy Lumba passes away

July 26, 2025
Alleged Trassaco land guards granted GH¢800k bail

Alleged Trassaco land guards granted GH¢800k bail

July 27, 2025
LynneX Ventures Champions Global Impact Through Music, Culture, and “Save the Children” Campaign

LynneX Ventures Champions Global Impact Through Music, Culture, and “Save the Children” Campaign

July 27, 2025
KIC and the Mastercard Foundation train women on cereal mix production

KIC and the Mastercard Foundation train women on cereal mix production

July 26, 2025
Samsung Ghana Unveils 2025 TV Line-Up with Exclusive Pre-order Offer

Samsung Ghana Unveils 2025 TV Line-Up with Exclusive Pre-order Offer

July 26, 2025
Black Sherif, Amaarae, Davido, others make 2025 WPRD Festival Playlist

Black Sherif, Amaarae, Davido, others make 2025 WPRD Festival Playlist

July 26, 2025
CBG welcomes a new Board Chairman

CBG welcomes a new Board Chairman

July 26, 2025
I Will Never Support LGBTQ – Gyakye Quayson Declares During Vetting

I will never support LGBTQ – Gyakye Quayson declares during vetting

July 25, 2025
Security Guard Sentenced to 15 Years for Attempted iPhone Robbery in Nmai Dzorn

Security Guard Sentenced to 15 Years for Attempted iPhone Robbery in Nmai Dzorn

July 25, 2025
Gov’t Unveils Plans to Revive Railway Sector Under Big Push Agenda

Gov’t Unveils Plans to Revive Railway Sector Under Big Push Agenda

July 25, 2025
Happy Ghana
Advertisement
No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live
No Result
View All Result
Happy Ghana
No Result
View All Result
Home Feature

Women in Marketing Africa Debate on AI Sparks

Dialogue on Innovation & Ethics

in Feature
Women in Marketing Africa Debate on AI Sparks

Women in Marketing Africa Debate on AI Sparks

Share on FacebookShare on TwitterShare on Whatsapp

Women in Marketing Africa (WiM Africa) has successfully held the first ever Real Talk Debate on AI in Ghana at the MullenLowe Accra offices.

Titled “Is AI a Threat or Opportunity for Africa’s Creative Sector” the event brought together leading
industry voices and an across sector group of delegates to explore how artificial intelligence is transforming
the marketing landscape across Africa.

With Rashida Musa-Founder and CEO of rAIma.oi, Sylvia Appiah-CEO and Lead Consultant at Information Governance Solutions and Mariam Agyeman-Buahin, a brand marketing and fintech consultant, serving as speakers, the debate delved into a wide range of topics from the need for responsible and ethical Artificial Intelligence (AI) use to the need to tell Africa’s own stories.

Collectively, facilitators noted that while AI offers tremendous opportunities – such as turning month-long campaign ideation into week-long turnarounds – it also presents challenges, particularly around biased data and the potential impact on jobs.
Emphasising the urgency of continuous learning in an evolving job market, the discussion also touched on the rise of the gig economy and the future reformation of marketing teams.

Key takeaways from the event included:
– The necessity of scrutinizing the fine print when engaging with AI tools.
– A call for African organizations to develop their own GPTs to tell authentic stories.
– Insights into how AI can drive efficiency, innovation, and diversity in marketing, despite concerns about
bias and misinformation.
A live poll during the debate revealed that an overwhelming 93% of the audience viewed AI as an opportunity, while only 7% saw it as a threat. In addition, a word cloud generated during the session captured themes such as “opportunity,” “innovation,” “diversity,” “efficiency,” and “data” alongside cautionary notes on “bias” and “fake.”

A highlight of the event was the engaging interview with Emma Wenani, Chief Director at the Global Media Alliance, who provided an in-depth look at the use of AI within the PR and media sectors and shared how her organisation is integrating these tools to enhance business operations.

She argued that although AI has made work easier and faster, users ought to refine the information received from AI systems to maintain authenticity.

Concluding, Head of WiM Africa, Andrea Djan-Krofa admitted the potential of AI to positively impact various industries and charged all present to leverage AI in an ethical manner. “We are at a pivotal moment where technology meets creativity,” said Ms. Djan-Krofa, Head.

“The debate did not only underscore the enormous potential of AI but also reminded us of our responsibility to use it
ethically, ensuring that our narratives remain authentic and inclusive,” she said.

Subscribe to receive notification everytime a new post is published. We promise to be discrete.

Unsubscribe
Previous Post

AgriQuinns: A Story of Resilience of four young women agripreneurs

Next Post

Telecel Ghana Foundation Wins SHIMEI Sustainability Award for Transformative Impact

Next Post
Telecel Ghana Foundation Wins SHIMEI Sustainability Award for Transformative Impact

Telecel Ghana Foundation Wins SHIMEI Sustainability Award for Transformative Impact

Search

No Result
View All Result

Listen Live

BBC Match of the Day Africa

Happy Ghana

Recent News

  • Ghana Mourns: Fmr. President Akufo-Addo Pays Tribute to Daddy Lumba
  • Dr. Bawumia mourns Daddy Lumba
  • Ghanaian Music legend Daddy Lumba passes away
  • About
  • advertise
  • Privacy Policy
  • Contact Us

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.

No Result
View All Result
  • Home
  • News
  • Sports
    • International Sports
    • Afcon2017
    • Afcon2019
    • Corporate Knockout
    • U17 World Cup
    • World Cup 2018
  • Entertainment
  • Business
  • Bizarre
  • Feature
  • More
    • Technology
    • Opinion
    • Lifestyle
  • Listen Live

© 2025 Happy FM – Powered by Ghana’s leading radio network. Designed with passion by Global Media Alliance.